Writing tips
What’s in it for them
Offer value
Value their time and attention
Get into specifics
Capture what why when how
Interesting
Unique
Articulate
Be concise
Like a 1-1 conversation
Personalized, not generic
Reader to be able to visualize
Authentic
Keep it simple
Logical, smart
No bs
Visualize the person who you're writing it for
(Age group, profession, gender, industry, urban/rural) (20-50, friendly with whatsapp)
Mind the attention span
One central idea in one line, one central idea in one post
Break the patterns, give something unexpected, when the audience expects something else. Twists and turns make life interesting. What makes the stream more interesting compared to a canal which is monotonous, is the twists and turns.
What’s contrarian
Remove the fillers, keep it minimal , essential