MWP - Minimum WoW Product
Not Minimum Viable Product, but Minimum Valuable Product, new MVP is MWP!
What's misleading about MVP?
Minimum Viable Product focuses on what's viable for you as a startup.
Now, that focuses on you, rather than the customer, what the customer wants or needs.
Replace this with Minimum Valuable Product.
Now, this focuses on what's valuable for the customer.
Everyone who's building products can aspire to come up with the MVP version of MWP - Minimum WoW Product.
With this, your MVP is not just valuable but it also creates a WoW feeling among customers.
Will you adopt MWP or MVP for your product? Why?
#startups #productleadership #product #productmanagers
PS: This is also a classic example of how using the proper words in terms and terminologies can communicate and set different expectations to the various stakeholders involved in it. In the above case to your developers, designers, customers, marketing and sales teams.